One of the most common concerns we hear in our business interactions is how day-to-day tasks, fires and endless to-do lists get in the way of executing on a vision for the future. Most businesses struggle with how to balance everything that needs to get done yesterday with what needs to happen going forward in order to grow. If you find yourself reacting to issues or focusing more on tasks and tactics, this helpful guide aims to offer some simple tips to help you refocus on your strategic goals.
Generally, your hopes, dreams, and goals for the future comprise the right ingredients to formulate your strategic vision. Your planning includes many elements such as a SWOT analysis, identifying key objectives, business modeling, assessing industry dynamics and evaluating advanced technology needs to name a few. It’s important to make sure your strategic goals stay on top of your list of priorities. Have you ever put a picture of your ‘future self’ on the refrigerator as a daily reminder to get to the gym or skip the cookie? If so, take the idea to print out your strategic plan and post it in a place you will see every day, multiple times a day. When your plan is in plain sight, it will consistently be top of mind. Another way to keep your strategic plan at the forefront, is to set a recurring meeting on your calendar and give it the time and attention it deserves. Let some of the little fires smolder for an hour or two each week while you roll up your sleeves and focus on the future.
Next, take a hard look at your strategic plan and make sure your goals are clear, concise and measurable. Focus on the quantifiable aspects of your plan such as sales, new clients, retention rates, conversion ratios, or uplift from technology, etc. Be specific and realistic about what you want to achieve and what you can accomplish. Communicate your goals to your inner circle and ask for feedback from your team. Future goals and plans are inspiring and motivating and people will rally around the ideas to make them a reality!
Take this opportunity to consider how you can delegate some day to day tasks or get outside help so you can focus on your vision. Take advantage of internal resources, outside freelancers, and administrative support services. In today’s world, it’s easier than ever to get help for basic business tasks at affordable rates. Most executives, business owners, and managers would agree that they spend far too much time on things that distract them from accomplishing their strategic vision. It’s common to find yourself struggling to manage the daily operation of your business at the same time as you try to stay forward-looking and focused on your strategic goals.
Use these simple tips to help refocus on executing against your growth strategy and find a way to carve out valuable time from the day to day. Devoting time to working your plan will help to make your dreams a reality rather than feeling like you’re only reacting to everyday problems.
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